news

Feb 15, 2012

EXPANSION IN TELEVISION PACKAGE FOR 2012 SEASON

THE KUMHO Tyres V8 Touring Car Series will feature in its own, dedicated, one-hour television program on Australia’s new home of motorsport – SPEED.

In addition to its existing television package of coverage on the AVE-produced ‘Speedweek’ on SBS and ‘Inside SPEED’ on SPEED, all six rounds of the 2012 Kumho Series will now have a standalone, one-hour program dedicated to each round of the championship.

An expansion of the coverage shown on ‘Speedweek’ and ‘Inside SPEED’, the dedicated Kumho Series programs on SPEED – produced by AVE - will feature increased race coverage and additional colour stories.

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Sponsors

Television

Speedweek

Television coverage constitutes a core component of the sponsorship strategy. The V8TC category takes 20 minutes of television time on SBS Speedweek/Fox Speed Channel as part of the Shannons Nationals requirements.

Speedweek is shown on SBS on Sunday afternoons at 12.30pm, and it attracts an audience of around 150,000 viewers. The Shannons Nationals show and Inside Speed are also shown on Fox Speed Channel. The program is also distributed via the international Motors cable TV syndication.

If you miss any of the action go to www.speedweek.com.au.

itv liveThe Sunday racing at each round is also streamed live on the Internet by logging on to www.itvlive.com.au